Transforming Berkeley’s philanthropic culture and enterprise
Co-led by interim EVCP Christ and Vice Chancellor for University Development and Alumni Relations Julie Hooper
Berkeley has been adapting to a fundamental and enduring shift in how we finance our core mission, strengthening our focus on philanthropy and other sources of revenue and reducing our reliance on tuition and state support. In light of this shift, the campus’ leadership is committed to investing in philanthropy as a key long-term strategy to put Berkeley on a financially sustainable path.
Following the success of the $3.13 billion Campaign for Berkeley, the campus conducted donor surveys, interviews, and other research to learn how we could develop even stronger, more meaningful relationships with our donor community. A central finding was we could significantly improve the donor experience by better coordinating and integrating our fundraising outreach, and working together in new ways as a campus fundraising community.
The goal of the campus’ new fundraising approach, or Berkeley Fundraising 2.0, is to create a world-class experience for our donors and unlock the next level of growth in UC Berkeley’s fundraising. The multifaceted effort fosters collaboration and coordination across campus units in order to build a donor-centered culture of philanthropy and the underlying processes, systems, and staffing to support that culture.
To support this critical campus priority, in spring 2015, then-Executive Vice Chancellor and Provost (EVCP) Claude Steele and Vice Chancellor Scott Biddy convened a Campus Fundraising Task Force composed of donors, deans, and campus administrators. The task force took a deeper look at our fundraising performance, framed a set of ten guiding principles for campus fundraising, evaluated options, and built consensus around our approach. Campus leadership, including Chancellor Nicholas Dirks and the Council of Deans, were briefed on the approach, and gave their broad approval to proceed with the design phase of the effort.
In fall 2015, three working groups made up of deans, senior administrative leaders, and senior fundraising staff from University Relations and campus units were convened by EVCP Steele and Vice Chancellor Biddy. The working groups assisted in the implementation planning for the key areas of our strategy identified by the Campus Fundraising Task Force. Implementation efforts began in January 2016 under EVCP Steele and are continuing under interim EVCP Christ and Vice Chancellor for University Development and Alumni Relations Julie Hooper.
Questions & Feedback
Campus affiliates can also find more information about Fundraising 2.0 on the University Relations website, Eureka.