Dear Colleagues,
Due to overwhelmingly positive feedback and increased demand for Public Affairs’ invitation-only media training workshop, a new, online version of the course has launched, open to the entire Berkeley community and we thought you would be interested in taking a look.
“Media Training for Academics Or: How I Learned to Stop Worrying and Love the Spotlight” is a free, self-paced course driven by a series of short videos and exercises covering topics including:
- What makes news
- How to develop and deliver your messages for media interviews
- What to do when a reporter calls
- Preparing for on-camera interviews
- Writing and pitching an op-ed, blog, or social media piece
- How to set up professional-style video-call interviews
The course is organized into four themed sections, each offering several 1-5 minute videos, readings, and exercises, all of which are optional and not required for advancing through the sections. Participants can also download tip sheets on key topics covered.
“Media Training for Academics Or: How I Learned to Stop Worrying and Love the Spotlight” is open to UC Berkeley faculty, students and staff. Anyone with a CalNet ID can enroll through this Berkeley News page or at bcourses.berkeley.edu/enroll/3WGBXP.
Sincerely,
A. Paul Alivisatos, Executive Vice Chancellor and Provost
Diana Harvey, Associate Vice Chancellor for Communications and Public Affairs